What if your audience got to decide your brand’s name?
Last year, OLX Lebanon took a different approach to one of its biggest brand decisions. Instead of making the call internally, we invited our audience to have their say: Should we keep the name dubizzle or go back to OLX?
We opened the decision to the people who matter most: our users. Through a simple and transparent voting campaign, we gave our audience the opportunity to choose the name they wanted to see.
And the result? OLX won!
The campaign was built around a simple belief: a brand is shaped not only by the people behind it, but also by the people who use it. By giving our audience a real voice in this decision, we turned a major brand question into an opportunity to build trust, encourage participation, and strengthen our connection with our community.
Taking a Lebanese Idea to the Regional Stage
Today, we’re proud to share that this campaign has been shortlisted for two prestigious regional awards:
- 🏆 Smarties Awards – Dubai
- 🏆 Effie Awards – Saudi Arabia
Selected among more than 100 brands and campaigns from across the region, OLX Lebanon is now competing alongside some of the biggest names in the industry.
For us, this recognition goes beyond award nominations. It’s a major milestone for our team and a proud moment for Lebanon, showing how an idea born locally can make its way onto the regional stage.
Great Ideas Are Never Built Alone
Bringing this campaign to life took teamwork, creativity, and partners who believed in the idea from the start.
A special thank you to our media agency partners, Mindshare MENA, WPP Media, and The Goat Agency, as well as our PR agency, Cachoeira, for their collaboration and support throughout the campaign.
And most importantly, thank you to our audience. Your participation made this campaign what it was. After all, the decision was yours from the very beginning.
Here’s to More Bold Ideas
This campaign reminded us that sometimes, the best way forward is to listen. By putting our audience at the center of an important brand decision, we created something that went beyond a name change.
We’re proud to see this Lebanese idea receive regional recognition, and we’re excited for what comes next.
Now, let’s bring that first regional award home! 🏆
