By Rayane Imad
Online advertising is crucial for the success of any business. Recently, people are increasingly using the internet in general, and OLX in particular, seeking information about products and their prices before making final decisions or simply to find the best deal. This means a business cannot afford to ignore online advertising as most of your customers are most likely searching online. This modern-age advertising tool, if implemented properly, enhances your client base, leads generations, reach and ultimately helps increase your profits.
Let’s take a closer look at some of the advantages and benefits of booking a digital campaign on OLX!
1. Top of mind
OLX gets more than 13 Million monthly visits, so it’s difficult for you not to be noticed! Stay on top of mind with targeted display advertising. Our team can help you build your brand awareness, stand out from the crowd and boost your sales and grow your business.
2. Cost Effective
One of the greatest benefits of online advertising is its cost effectiveness. Unlike conventional advertising methods, you don’t have to spend a lot to promote your products and services. Online advertising on OLX costs less, is more effective and measurable.
3. Target Audience
At OLX we help you find the right audience. We target the ones who are more likely to be interested in what you’re selling. We collect data about our online users, and we custom built key user groups based on their engagement and their behavior on OLX. Also, we can connect with your audience by contextual targeting following the relevant category or sub-category for your audience*. This will further help you in generating more leads and making your campaigns more effective and profitable. *OLX has 13 categories and more than 70 sub-category
4. Reach people at the start of the buying journey
Perhaps this is the biggest advantage of classifieds, as you will be reaching people at the start of their buying journey. Unlike other digital platforms, people visits OLX with the intention to buy, and search for a specific item or product, so catching them at the start of their journey is essential and guarantees a much higher conversion rate.
5. Flexibility of Ad Types
At OLX, we are flexible! We don’t restrict you to one specific ad type. You can make changes and adapt as you go. With the optimization options we offer, you can change your spending at the click of a button, update your visuals, amend your target audience at your convenience.
6. Access to Data
You can spend big budgets on traditional (non-digital) campaigns, reaching out to the masses but the ROI can never be determined. Our advertising team is always monitoring your campaign to measure everything through quantifiable values we use to evaluate success. Some of the metrics that help you decide on the next step to take with certainty: Number of impressions, how many times your ad was seen on OLX Cost per click or CPC how much did you pay to achieve one click on your ad campaign. Ad reach how many unique user saw your ad Click-through rate or CTR what is the number of clicks generated by an ad impression Conversion rate the percentage of visits that result in the desired action
Campaign & Budget Management
Our comprehensive portfolio of audience targeting options delivers the solution you need to drive results whether for awareness or performance. We’ll work with you on your ads, get you set up, and monitor your reporting to find any gaps to fill, and plan your digital campaigns based on your brand strategies and positioning. Being present on OLX will simply makes you outpace your competitors! What are you waiting for? Reach out to our display advertising team and set up your brand strategy and campaign.